6 easy SEO techniques you can do right now
Do you find search engine optimisation a little daunting? You’re not alone.
Navigating Google’s ever-changing, top-secret algorithms, to make sure your website appears to your customers might sound tough, but there are simple things you can do that will make a real difference.
The trick is to remember the motives of search engines. Their number one priority is to provide relevant search results to their visitors. If they didn’t do that, and do it well, they wouldn’t have much of an audience (or a valuable space for businesses to advertise!)
So with relevance in mind, here are six super easy techniques you can start using today (yep, they are that easy) to prove to search engines that your business is relevant to your customers’ search results.
1) Label all of your filenames
People visiting your website won’t see your the name of your images or files, but search engines will. So label your filenames with a description - think of your images as an extension of your content.
Filenames are another form of evidence that your website is relevant to your customer's search.
2) Make sure your keywords appear in your titles
Google prioritises titles over paragraphs, so although you might think that clever little play on words makes the perfect title, sometimes it’s better to keep it simple.
Titles are great for search engine optimisation, but they’re also great for your customers. When your content is clear and easy to navigate, your customer is more likely to spend time with it.
3) Get your keywords in your links
It’s worth noting you should never use your keywords in an unnatural way. But putting them in your links is just another form of evidence that your content is relevant.
Here’s an example: https://www.emilyweston.co.uk/digital-marketing-consulting-training
This might involve re-structuring your website, but this is a great way to help your customers and search engines navigate your website in a meaningful and logical way.
4) Make sure your website is mobile friendly
Your website should be fast to load and easy to use. On mobile devices as well as desktop.
If you’re not sure how well your website is performing, you can use this handy tool to check it: https://search.google.com/test/mobile-friendly
5) Get your business on google
‘Google my business’ is your very own local listing on Google. You’ll appear big and bold to customers local to you and it’s another way to prove your authority to Google.
If you work online, without a business ‘base’ you can still do this without listing your home address. Check out my blog post here if you’d like to know how.
6) Write more content!
Your blog can be a real asset if you use it well. Write content your customers will find valuable - content they’ll want to share with their friends or business buddies. The more links and visits to your website, the more valuable your content is to Google.
There are no set rules on how much content is enough (sorry, I know that’d be lovely), but there is a little trick you can do here…
Do a Google search. The search you want to appear in when your customers are looking for a business like yours. Those websites (below the ads) are your competitors. How much content do they have about your keywords/search terms? You should aim to have more if you want to compete.
I hope you enjoyed these quick and easy tips! As always, if you need some help and support with your digital marketing, feel free to drop me an email or book a consultation here and I’ll be happy to help.